Come On In. The Water's Fine: An Exploration of Web 2.0 Technology and its Emerging Impact on Foundation Communications

Come On In. The Water's Fine: An Exploration of Web 2.0 Technology and its Emerging Impact on Foundation Communications

According to a new report from the Communications Network, many foundations remain skeptical about the use of Web 2.0 tools, despite the potential of those tools to create opportunities to connect people who are interested in an issue with each other and grantees working on the issue. The report, Come On In. The Water's Fine: An Exploration of Web 2.0 Technology and Its Emerging Impact on Foundation Communications (45 pages, PDF), acknowledges that while foundations moving into the world of Web 2.0 face risks and challenges, they need to move beyond more traditional communications channels and embrace the participatory nature of Web communications. Recommendations for foundations interested in moving ahead with a Web 2.0 strategy include identifying and building the "human capital" of their staffs, making internal institutional reforms to reward creativity and innovation, and building on the successes of others.