Cultivating Demand for the Arts: Arts Learning, Arts Engagement, and State Arts Policy

Cultivating Demand for the Arts: Arts Learning, Arts Engagement, and State Arts Policy

Audiences for classical music, theater, and other art forms have declined in recent years and reversing that trend will involve more than simply expanding the supply of art and people's access to it, a new report from RAND Education finds. Funded by the Wallace Foundation, the report, Cultivating Demand for the Arts: Arts Learning, Arts Engagement, and State Arts Policy (150 pages, PDF), asserts that building audiences will require a renewed focus on cultivating demand through arts education and other means to ensure that there are more people sufficiently knowledgeable about the arts to want to engage with them. The report is the third in a series by RAND on the evolving role of state arts agencies in building arts participation.