Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls

Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls

A new Robert Wood Johnson Foundation-funded report warns that new marketing campaigns by the nation's two largest tobacco companies, Philip Morris USA and R.J. Reynolds, are putting the health of women and girls at risk. Released with assistance from the American Heart Association, the American Lung Association, the American Cancer Society Cancer Action Network, and the Campaign for Tobacco-Free Kids, the report, Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls (36 pages, PDF), examines the history of tobacco marketing and describes the potential benefits should Congress decide to give the Food and Drug Administration authority to regulate the manufacturing, marketing, and sale of tobacco products.