Creating Common Ground: a Case Study in Collaborative Communications

Creating Common Ground: a Case Study in Collaborative Communications

Creating Common Ground (26 pages, PDF) offers lessons from the Embrace Open Space campaign to protect land from poorly planned development in Minnesota's Twin Cities. Commissioned by the Minneapolis-based McKnight Foundation, the report outlines the efforts of the foundation and its nonprofit partners to unite citizens, environmentalists, land conservation groups, and planners around common interests, and shares lessons learned in developing a comprehensive, multi-year communications strategy to increase public awareness of land-use policies.