Designing a Communication Strategy: The 4-P Workshop

Designing a Communication Strategy: The 4-P Workshop

Drawing on its long experience collaborating with a range of global partners on conservation-awareness campaigns, Conservation International has developed a multi-stakeholder campaign-planning methodology especially designed for environmental nonprofits and NGOs. Designing a Communication Strategy: The 4-P Workshop (114 pages, PDF), the first volume in CI's Lessons from the Field: Conservation Awareness series, takes readers step-by-step through a two-day communication strategy process, with case studies designed to show how the methodology has been used to build effective advocacy campaigns.