Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

A new report from the Berkeley Media Studies Group, Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age (98 pages, PDF), examines the proliferation of digital strategies in food and beverage marketing to children and their adverse impact on children's health. Funded by the California Endowment and the Robert Wood Johnson Foundation, the report describes sophisticated new advertising campaigns that use cell phones, digital music players, instant messaging applications, video games, and virtual online spaces — as well as strategies specifically targeting African-American and Latino youth — and recommends the adoption of governmental regulations that strengthen the monitoring of digital marketing practices.