It's Child's Play: Advergaming and the Online Marketing of Food to Children

It's Child's Play: Advergaming and the Online Marketing of Food to Children

It's Child's Play: Advergaming and the Online Marketing of Food to Children (57 pages, PDF) analyzes content on corporate Web sites that advertise food products to young children — "advergames" (video games with embedded brand messages), promotions, membership opportunities, and media tie-ins — and describes the commercial advantages of online marketing. The Kaiser Family Foundation report also explores how food marketing relates to childhood obesity, and the responsibilities associated with advertising that specifically targets children.