Sex on Television 3: Content and Context

Sex on Television 3: Content and Context

According to a new study from the Henry J. Kaiser Family Foundation, the amount of sexual content on television remains high with two-thirds of all shows talking about or depicting sex, but sexual activity on TV is increasingly accompanied by references to safer sex issues such as the consequences of unprotected sex, using protection, and waiting to have sex. Sex on Television 3: Content and Context, the third in an ongoing series on the nature and extent of sexual messages on TV, shows that 26 percent of shows with sexual content reference some form of safer sex — nearly double the 1998 rate of 14 percent. In addition, a special analysis of the top twenty shows among teen viewers finds that 45 percent of the episodes with sexual content mention a safer sex topic. Conducted by Dale Kunkel, a communications professor at the University of California, Santa Barbara, the study is based on an analysis of more than 1,100 randomly selected programs representing all genres other than daily newscasts, sports, and children's shows.