The Cell Phone Challenge to Survey Research

The Cell Phone Challenge to Survey Research

Today, 7 percent to 9 percent of Americans use cell phones exclusively, but the absence of cell phone users from traditional phone surveys apparently has had little effect on public opinion polling, a survey from the Pew Research Center for the People & the Press finds. According to The Cell Phone Challenge to Survey Research (31 pages, PDF), including cell phone-only respondents in surveys and weighting the combined sample alters overall results by no more than 1 percent.