The Search for Shining Eyes: Audiences, Leadership and Change in the Symphony Orchestra Field

The Search for Shining Eyes: Audiences, Leadership and Change in the Symphony Orchestra Field

From 1994 to 2004, the John S. and James L. Knight Foundation invested $13 million in its Magic of Music Symphony Orchestra Initiative, providing fifteen orchestras with planning and implementation, research, and technical assistance grants. The final report funded through the initiative, The Search for Shining Eyes: Audiences, Leadership and Change in the Symphony Orchestra Field (59 pages, PDF), chronicles the decade-long program and identifies significant lessons for funders, orchestras, and other nonprofit arts organizations.