This Just In: Ten Lessons From Two Decades of Public Interest Communications

This Just In: Ten Lessons From Two Decades of Public Interest Communications

Nonprofit executives charged with spreading their organization's message to policy makers and the public will benefit from This Just In: Ten Lessons From Two Decades of Public Interest Communications (15 pages, PDF). The latest guide from Fenton Communications offers a series of marketing tips — e.g., reframe the conversation, tell human interest stories, tap popular culture — and examples of successful marketing campaigns. The company also offers guides on public-interest advertising, marketing, and advocacy.