New Experiments in Minority Voter Mobilization

New Experiments in Minority Voter Mobilization

According to a new report from the James Irvine Foundation, the key to reaching voters in low-income and ethnic communities in California is quality personal contact, including such things as live phone calls in an individual's native language or a personal visit from a member of his or her community. Based on data from a series of voter-outreach experiments in communities throughout central and Southern California, the report, New Experiments in Minority Voter Mobilization (18 pages, PDF), found that electoral participation among low-propensity ethnic voters increased by as much as 13 percent when they were contacted personally. Thorough training of those conducting the outreach and proper timing of their efforts also was found to be of crucial importance.