The Alliance for Climate Protection has launched a three-year, $300 million campaign aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions, the Washington Post reports.
Said to be one of the most ambitious and costly public advocacy campaigns in U.S. history, the "We" campaign will combine online mobilization efforts with nationwide television, print, radio, and online advertising with the goal of engaging 10 million supporters. According to former vice president Al Gore, who chairs the alliance, the campaign will highlight the extent to which Americans' growing awareness of global warming has yet to translate into meaningful policy changes at the national level. The campaign will also partner with organizations such as the Girl Scouts and the National Audubon Society to educate their members about playing an active role in solving the climate crisis.
According to Gore, private contributors have already donated or committed half the money needed to fund the campaign. Though he declined to quantify his own financial contribution to the campaign, Gore has said he will devote the proceeds from his Academy Award-winning documentary An Inconvenient Truth and his books on climate change, his salary from the venture capital firm Kleiner Perkins Caufield & Byers, and the cash awards from several international prizes, including the 2007 Nobel Peace Prize — a figure that some have put at $2.7 million — to the effort. In addition, some of the money raised through the 2007 Live Earth concerts will be donated to the campaign.
"We can solve the climate crisis, but it will require a major shift in public opinion and engagement," said Gore. "The technologies exist, but our elected leaders don't yet have the political will to take the bold actions required. When politicians hear the American people calling loud and clear for change, they'll listen."