Through the Reunite to Relieve and Rebuild Thailand initiative, the company and foundation will each contribute $1 million to Habitat for Humanity Thailand to help the organization rebuild schools and homes lost to flooding in the Southeast Asian country. The company also will partner with Habitat and the Thai Red Cross to mobilize groups, set up and run mobile kitchens, and deliver bottled water and food to areas affected by flooding.
To further raise awareness of the ongoing disaster, commercial advertising for all Coca-Cola brands has been put on hold until late November in favor of print ads and television and radio spots that encourage the public to support relief and rebuilding efforts in the country.
"This flood has hurt and affected people and devastated numerous areas throughout Thailand," said Coca-Cola chairman and CEO Muhtar Kent. "Our sympathy goes out to the people of Thailand, our customers, partners, suppliers, and friends who have been affected and who are still under threat."