More than $380 million was raised online in the United States during the seventh annual #GivingTuesday event earlier this week, the event's organizers report.
The amount raised represents a 27 percent increase over last year's total and brings to more than $1 billion the cumulative total raised since the 92nd Street Y and United Nations Foundation launched #GivingTuesday in 2012.
Facebook, which partnered with PayPal to offer $7 million in matching funds for this year's event, reported $125 million in donations, nearly tripling last year's total of $45 million. Online donations processed by Blackbaud totaled more than $62.6 million this year, up slightly from the $60.9 million it processed in 2017, with the number of charities receiving donations jumping 16 percent and the average gift size up 10 percent, to $147. Classy reported a nearly 50 percent jump in funds raised, to $15.4 million, and a 41 percent increase in the number of donations processed, to more than 140,000. And DonorPerfect saw a 27 percent year-over-year increase in funds raised by charities using its software, to $35 million; a 17 percent boost in the number of donations made online; and a 24 percent increase in online gift revenue. In addition, the average online gift size among DonorPerfect users increased 6 percent, to more than $185.
"When we first conceived of #GivingTuesday, we imagined a way to use people's collective power to overcome what divides us, and unite behind our shared values," said Henry Timms, executive director of 92Y and co-founder of #GivingTuesday. "To now surpass a billion dollars in giving and volunteering is a testament to a global spirit of generosity that may not always make it into the headlines, but is evident in every corner of America and around the world. At a time when people's differences can seem so pronounced, #GivingTuesday demonstrates that everyday acts of compassion can spread, inspire, and bring us closer."