The Salvation Army has announced that it collected $148.7 million in donations through its iconic Red Kettle Campaign in 2012.
During the campaign, which ran from November 22 to December 24, the Salvation Army collected donations at Walmart, Sam's Club, and Kroger's outlets, as well as through its Online Red Kettle site, to help families and individuals across the country in need. The organization said it raised more than $2.1 million from Online Red Kettle donors, an increase of $400,000 over 2011, while online donations made through other channels totaled $21.2 million — a 17 percent year-over-year increase — including nearly $4 million received on the last day of the year.
During the campaign, the organization also sponsored a variety of concerts and contests and invited various celebrities to participate, with country singer Kenny Chesney kicking things off with a live performance at the halftime show of the Dallas Cowboy's Thanksgiving Day game.
"For every individual and every organization that supported the 2012 Red Kettle Campaign during this pivotal time of year, the Salvation Army would like to extend our greatest thanks," said Commissioner William Roberts, national commander of the Salvation Army. "From our celebrity performers and our gracious volunteer bell ringers, to our corporate partners and the generous public, the Salvation Army has once again seen first-hand the compassion that exists in America and the changes it can make in one's life."