Established by the couple who owned the press where SJSU's student newspaper was printed for more than thirty years, the Jack and Emma Anderson Fund will support the school's ongoing efforts to transition to the digital era. The funds will be used, among other things, to establish a Center for New Media and Social Media Research that gathers, interprets, and shares information and analyses of trends and expectations, and to develop partnerships around the delivery of specialized certificate training and online advanced-degree instruction.
The gift, the largest ever to SJSU's College of Applied Sciences and Arts, will be managed by the university's Tower Foundation. "[A]bout two-thirds to three-fourths of the gift" will be set aside in an endowment, while the rest will be made available to SJMC immediately, CASA dean Charles Bullock told the Spartan Daily.
"The Jack and Emma Anderson Fund will support our dynamic vision to be recognized internationally as a leader in new media and social media research in higher education, reflecting Silicon Valley's energy and innovative spirit," said SJMC director Bob Rucker. "The School of Journalism and Mass Communications will continue prioritizing timely curriculum advancements that accommodate changing times, student needs, and media industry expectations for a fully prepared graduate workforce."