Toyota Launches $20 Million Conservation Program With National Audubon Society

Toyota Launches $20 Million Conservation Program With National Audubon Society

The New York City-based National Audubon Society has announced a five-year, $20 million grant from Toyota Motor Corp. to launch a new nationwide conservation program.

The grant — the largest ever received by the Audubon Society — will fund the TogetherGreen program, which is designed to support on-the-ground projects that employ creative approaches and engage diverse communities to help achieve measurable land, water, and/or energy conservation results. The grant also will fund fellowships for up to two hundred promising environmental leaders, as well as "volunteer days" at Audubon Centers and other locations that provide volunteers with opportunities to take part in environmental restoration activities.

Toyota plans to invite its thirty-six thousand U.S. employees and business partners to join TogetherGreen as conservation volunteers. The TogetherGreen.org Web site, to be launched later this spring, is intended to help individuals discover dozens of individual conservation actions that can help them "green" their lives, challenge friends to take conservation actions of their own, follow the efforts and achievements of TogetherGreen projects, and nominate and celebrate the work of environmental heroes and projects across the country.

"The stakes for the future of our environment are tremendous, and Toyota and Audubon share a commitment to inspire and empower Americans to make a positive difference," said Audubon president John Flicker. "With our two organizations working together, we plan to see true and measurable results from TogetherGreen."