United Way, Target Partner to Distribute Holiday Trees Valued at $1.7 Million

United Way has announced that its local affiliates will partner with Target stores across the country to donate decorated holiday trees valued at $1.7 million to individuals in need.

Through the Target Share-a-Tree Program, now in its nineteenth year, United Way volunteers will distribute some 3,400 trees to individual families and community partners such as shelters, community centers, and childcare programs. The effort builds on significant past partnerships between Target and the United Way. Last year, Target and its employees pledged more than $13.5 million through the United Way campaign, said United Way president and CEO Brian Gallagher.

"The holiday season creates an added challenge for families who are struggling to meet their basic needs," said Laysha Ward, president of Target Community Relations and the Target Foundation. "Through our ongoing partnership with the United Way, we are honored to help these families continue their holiday traditions."

"Target and United Way Bring Holiday Cheer to Families in Need." United Way Press Release 12/08/2009.