The foundation will help the organizations establish programs around the world, including in some locations where Wrigley has a strong business presence. The Baltimore-based IYF will receive $2.5 million to implement Wrigley's Youth Empowerment Success (Y.E.S.) program, which works to prepare disadvantaged youth in several areas around the world for success by cultivating critical thinking, creativity, organizational skills, social communication, adaptability, and problem-solving.
CI in Arlington, Virginia, will also receive $2.5 million for an initiative designed to weave conservation practices into people's daily lives. Together CI and the foundation will identify and target specific fragile or threatened environments worldwide and inform the people in those areas about practical solutions to conservation problems, such as using natural resources responsibly and effectively, combating climate change, ensuring access to fresh water, and providing proper trash disposal.
In addition, the organizations will create a Web-based program to encourage individuals to adopt behaviors that will help preserve natural resources. Wrigley will also establish an internal campaign to encourage environmental awareness and conservation behaviors among its associates worldwide.
"Through these important programs, we will also create opportunities for our associates to get even more involved in local outreach efforts," said Duke Petrovich, Wrigley senior vice president and chief administrative officer, and the foundation's president. "With more than sixteen thousand associates building Wrigley brands in more than 180 countries...we have an opportunity to touch a lot of young lives and help protect our natural environment."