Reading Is Fundamental

Reading Is Fundamental

Mission:
To motivate young children to read by working with kids, their parents, and community members to make reading a fun and beneficial part of everyday life.

Background:
The largest children's literacy nonprofit in the country, Reading Is Fundamental delivers free books and knowledge tools to low-income children and families in need. Margaret McNamara established the organization in 1966 as a pilot program at three elementary schools. Two years later, with support from the Ford Foundation, RIF developed a model program and expanded to other sites. Additional funding from the federal government in 1975 enabled the organization to further expand its network. Today, RIF provides fifteen million free books to four million children in all fifty states through its flagship program Books for Ownership.

Outstanding Web Features:
The Reading Is Fundamental site features a number of online portalsdesigned to provide children of all ages and their families with free educational resources, including Leading to Reading(Semillitas de Aprendizaje), which is focused on children age 5 and under; Reading Planet, which is designed to appeal to kids between the ages of 6 and 15; and Let's Read as a Family(Leamos en Familia). The site also includes a range of literacy resources, including activitiesfor use in the classroom or at home, booklists, and articlesfor teachers and parents. Visitors to the site can also join one of the organization's campaigns; browse an interactive mapof RIF programs; and find out how to advocateon behalf of children nationwide.

President and Chief Executive Officer: Carol H. Rasco
Main Office:
Reading Is Fundamental Headquarters
1255 23rd Street, NW, Suite 300
Washington, District of Columbia 20037
Tel: (202) 536-3400
E-mail: contactus@rif.org
Subjects: children / youth
Location: National